Warr's Ace new partner!
By: Ben Klemenzson
London Harley-Davidson specialist Warr's get together with London's iconic Ace Cafe.
Two of the most famous names in UK motorcycling are coming together in 2011 to stage a series of London-based events for biking enthusiasts.
Warr’s Harley-Davidson will host a year long series of Harley Nights in partnership with the Ace Cafe London on the last Thursday of every month, starting on Thursday 31 March.
The opening event will feature an exhibit from Warr’s King's Road Customs and the iconic Harley dealership will stage the opening round of a customisation competition. Judging of H-D accessorised bikes will take place on the night, with the opportunity for winners to be crowned each month. All monthly victors will be invited to a grand prize giving for the overall winner at the Ace Cafe London on Thursday 27 October.
Warr’s will also be at the Ace all day on Sunday 10 April with the travelling Warr’s Harley Museum and King's Road Customs for Real Classics day. As Europe’s oldest authorised Harley dealership, the Warr family has an impressive collection of vintage motorcycles from the legendary motor company, which are sure to impress.
However, the key date not to be missed is the bank holiday weekend extravaganza in August. Warr’s and the Ace will link up for a four-day festival at the iconic venue, which has been devised, designed and built by passionate petrolheads for an individual and authentic experience that combines music and machines. In addition to the King's Road Customs display, Warr’s will have a demo truck and full fleet of bikes to provide free test rides for visitors, which can be booked online in advance at www.warrs.com
"We’re really pleased to be working closely with the Ace this year," said Warr’s managing director John Warr. "Ace Cafe London has an incredible heritage and is iconic amongst bikers. As both Warr’s and the Ace are London-based, it made sense to forge a relationship that we believe is a perfect partnership, bringing lots of benefits and opportunities for all our riders and visitors."
Mark Wilsmore, Ace managing director said: "To be working with Warr's, Europe's oldest and most successful Harley-Davidson dealership, is something that can only be good news for all. We are excited to have them on board, particularly during this 10th anniversary year of the cafe having been fully reopened."
To find out more, please phone 020 7736 2934, visit the award-winning website at www.warrs.com or call into the dealership at 611 King's Road, London, SW6 2EL.